KPCB’s iFund™ is a $200M investment initiative that is funding market-changing ideas and products that build upon the iPhone, iPod Touch and iPad. The iFund™ is agnostic to size and stage of investment and invests in companies building applications, services and components. Focus areas include location based services, social networking, mCommerce (including advertising and payments), communication, health care, education, and entertainment. The iFund™ backs innovators pursuing transformative, high-impact ideas with an eye towards building independent durable companies atop the iPhone OS platform.